Comunicato ALFA ROMEO F1 TEAM STAKE
The Alfa Romeo F1 Team x BOOGIE Art Car will travel to the Dutch Grand Prix in Zandvoort, the Netherlands, to spearhead an exciting weekend of activations for all fans of the team and Formula One in general. In the latest and final chapter of the Art Car journey, which has seen it travel to fans in Switzerland, the UK and now Holland over the course of nearly a year, the team will unveil a series of initiatives to engage fans at the track and at home – and raise precious funds for the team’s charity partner, Save the Children.
The collaboration with world-renowned artist, BOOGIE, to create an artistic project aimed at bringing fans closer to the team was launched to celebrate the start of the 2023 season. BOOGIE took his spray cans to the bodywork of one of the team’s cars to create a unique piece of art, which was unveiled in the stunning setting of Waldhaus Flims, in the Swiss Alps, in the days leading to the launch of the team’s C43.
The car, painted in the trademark BOOGIE style, features a pattern of letters recalling the team name, its main partners and the names of the team drivers: the multitude of letters is a nod to all the team’s employees, well-rounded individuals who come together to create something that is more than the sum of all parts; while the fade to black is a tribute to the quintessential ingredient of Formula One – speed. BOOGIE imbued the Art Car livery with meanings – some more obvious, some more cryptic – to create what is more than just a work of art, but a tribute to the team’s philosophy.
BOOGIE, a German-born graffiti artist, designer and illustrator living in Switzerland, boasts an artistic career that took him to creating content in more than 40 countries, with some of the biggest brands in the world and some of the most accomplished artists of his generation.
Based in Basel, BOOGIE embodies the spirit of Alfa Romeo F1 Team Stake: both international and proudly local, ready to engage with different cultures and places without forgetting where it comes from. Designed for a team that, since its beginnings, has been challenging the status quo, the Art Car is born in the Swiss mountains, the incredible alpine backdrop playing as big a part in the composition as brushes and paint.
The Art Car went beyond a simple PR stunt, however, but marked the beginning of a campaign to bring fans closer to the team. Alfa Romeo F1 Team Stake partners, JigSpace, created a bespoke 3D model of the car, in its distinctive livery, which was made available for fans to enjoy in augmented reality (AR) from the comfort of their homes. The Art Car then travelled to a series of public events, most recently at an art exhibition at the Dolder Grand Hotel in Zurich, an occasion to invite the local community to experience the car, before its appearance in Zandvoort, at a Grand Prix venue.
The Dutch Grand Prix will see the Art Car take a place of honour in the Fan Zone, where it will be accessible to all fans wishing to witness and immortalise an authentic piece of art on wheels. The same display booth will be home to the limited-edition apparel collection by CODE ZERO – a range of unique, BOOGIE-inspired clothes and accessories that blend the spirit of street art with the sleekness of motorsport. The booth will also showcase a collection of specialist fine arts prints by specialist, Automobilist.
In an event on Wednesday evening, the team will also unveil other elements of its extensive Alfa Romeo F1 Team x BOOGIE Art Car activation, a project that has brought several team partners together. The team will launch a special cycling jersey developed with ASSOS of Switzerland, which will see its first use in a bike ride, led by Valtteri Bottas, around the town of Zandvoort; as well as scale models of the Art Car by Z-Models.
BOOGIE himself will be on hand to finish two large-scale canvas paintings inspired by the car, and to hand-decorate a rare, official F1 celebration bottle of Ferrari Trento. These items, as well as a commemoration drivers’ suit designed by Puma and a replica helmet, in BOOGIE pattern, produced by Stilo, will go under the gavel in a time-limited auction by F1 Authentics in support of Save the Children.
The crown jewel of the auction, however, will be the Art Car itself – with a lucky collector able to claim a unique piece of Formula One history, and a genuine piece of art, for themselves, while supporting the team’s charity partner.
The fun and excitement of the Alfa Romeo F1 Team x BOOGIE Art Car initiative are not limited to those in Zandvoort, however. Every fan can get the Art Car in their homes, thanks to the latest Augmented Reality experience developed by JigSpace, which allows to bring the car, its creator and all the items from the Art Car collection to life at the touch of a finger (on a touchscreen). Gaming fans will also be able to download the Art Car livery in the official F1 video game, F1 23 by EA Sports – meaning everyone will be able to participate in the celebrations of this project.
Finally, the Art Car will hit the track. And while the BOOGIE masterpiece, hand painted and unique, is not going to be competing in the Dutch Grand Prix, the C43s of Valtteri and Zhou Guanyu will sport a tribute livery to the Art Car, emblazoned with BOOGIE’s distinctive art, which will also be reflected in the team’s garage panelling and garage nameboards., as well in both drivers’ suits.
Alessandro Alunni Bravi, Team Representative: “The Alfa Romeo F1 Team x BOOGIE Art Car project has been an incredible journey, which deserves a proper celebration. This project has brought Alfa Romeo F1 Team Stake closer to the fans in each phase of its development. It has been an exciting, ground-breaking journey the team has been proud to undertake, alongside trusted partners and an inspiring artist. This is the team’s first ever Art Car: with his distinctive, clean, comic-style look, BOOGIE put his signature on a unique project, and we are proud of having brought together our partners in this weekend’s activities. We pride ourselves for having created a multi-brand powerhouse, where team and partners work together for exciting project, and the whole weekend is living proof of this.”
