Sant’Agata Bolognese/Porto Cervo, 31 July 2019 – Automobili Lamborghini officially opens its exclusive lifestyle Lounge in Porto Cervo on Sardinia’s Costa Smeralda for the 2019 summer season.
Situated on the Promenade du Port, linked to Porto Vecchio (Old Port) and the numerous super-yachts moored there, the Lounge provides a refined experience and insight into the world of Lamborghini, sharing the brand’s news and events with guests in an intimate and relaxed space, open to clients and VIPs through 8 September.
Making its debut in 2017 in New York, on Manhattan’s Upper East Side, the Lamborghini Lounge concept is a luxurious yet informal apartment providing an exclusive experience in perfect Lamborghini style. Inspired by the same principle and in an equally exceptional setting, the Lamborghini Lounge in Porto Cervo is a unique space that makes the bond with customers even more immersive and special. In addition to memorable driving activities on some of the most beautiful roads of Italy, along the vibrant Emerald Coast, guests enjoy a sophisticated lifestyle experience reflecting the spirit of the brand in the heart of a world famous location.
In an area totaling over 600 square meters, the Lounge displays Lamborghini models such as the two latest arrivals, the Huracán EVO and Huracán EVO Spyder, the extremely powerful Aventador SVJ and the Urus Super SUV. The interior of the Lounge features an Ad Personam Studio where, in addition to a vast representation of personalization options, customers have the opportunity to configure their own Lamborghini. A special corner allows visitors to take a multimedia journey through more than 50 years of history, from 1963 to the present, by way of the brand’s iconic models, and another section is dedicated to many new elements of the Lamborghini lifestyle, including new lines of clothing and accessories.
“The aim of this intimate and luxurious venue is to develop a vibrant bond between visitors and our brand, highlighting Lamborghini DNA and our new products,” remarked Katia Bassi, Chief Marketing & Communication Officer of Automobili Lamborghini. “Following the Lounges created in New York, Los Angeles, Tokyo, Melbourne and Monterey, our Porto Cervo destination also fully interprets the key values of the brand, including Informal Luxury. Our customers love to enhance their leisure time in the spirit of informal style, yet without forgoing elegance and exclusiveness, which they will find here.”
Along with Lamborghini, other partners of excellence are featured in the Lounge: Artemide, an Italian group that is an international leader in lighting design; Visionnaire, a brand of reference in high-end Made in Italy interior design; and Bodyfriend, which with its high-tech massage chair presents a new combination of medical science and super sports car design.
Artemide, a longstanding leader in residential and professional high-end lighting, has always been synonymous with innovation and Made in Italy excellence, and its products are internationally viewed as contemporary design icons. Established in 1960 by Ernesto Gismondi and based in Pregnana Milanese, Artemide operates through 24 subsidiaries and has a distribution network with some 55 branded showrooms in the major cities worldwide. Its products, distributed in 98 countries, are manufactured in five production plants in Italy, France, Hungary and Canada and one glassworks. The Group’s Research & Development Center is supported by prototype labs and cutting-edge testing, confirming the key role of innovation in its success. Artemide collections express a unique blend of values: the human and responsible approach to lighting combined with design and material know-how produces a synergy of next-generation technology and traditional expertise, a perfect expression of sustainable design. Technological research, partnerships with renowned architects and designers, and investigations in the field of the new frontiers of photonics, create the foundation for innovative projects capable of illuminating the future with the same strength over time.
Visionnaire, a reference brand in the sector of top-of-the-line Made in Italy interior design, now operates in more than 55 countries with a network of 30 mono-brand stores and through an extensive network of selected multi-brand shops and luxury department stores around the world. Uniqueness, contemporary style, and a vocation for Italian-made excellence are the founding values of the brand. Rapidly emerging as a leader in international luxury design with a “fully customized environment” capability, down to the last detail, Visionnaire now boasts a collection of over 2500 articles. Thanks to the collaboration of a team of experienced, eclectic and visionary designers from Italy and abroad, Visionnaire is the ideal partner for bespoke luxury proposals for both residential and contract applications, including luxury hotels and the yachting and aviation sectors.
Bodyfriend is an international leader in the field of medicine applied to high-tech massage chairs. Established in 2007, the company has created a new and rapidly growing market, now with over 140 sales points worldwide and more than 1,000 patents registered. The company is now ranked at 1st in terms of revenue from 2017 in global massage chair market with its global flagship stores now located in Paris, Los Angeles, Shanghai, and Seoul with Milano under development phase. Through clinical studies and research aimed at improving the user experience and health benefits, BODYFRIEND’s medical research and development center (with 9 in-house medical doctors) studies the effects of using the massage chair to offer an entirely unique, high-end healthcare product globally. More information are available on-line.